Keep Louisville Fit
Maybe 4 years ago, we created that phrase and tossed it on our t-shirts, plastered it on our walls, and repeated it over and over on social media. Believe it or not, a local marketing group contacted us and threatened to sue if we didn’t stop using it, because they said it was too close to the popular “Keep Louisville Weird” logo, which had been a part of the Louisville sub-culture for years. But, we knew that “Keep Louisville Weird” was a copy from one used in Austin, TX, so how could they sue us for mimicking what they had also mimicked?
Today, we see more and more people using “Keep Louisville Fit” as hashtags. We know there’s a huge community of Louisvillians who want to be fit, and need only our help in clearing the hurdles to help them stay fit. We provide great coaching, great programming, and we help them turn their brains off for an hour so they can get their workout on, then go about their day.
Here, you don’t have to worry about what body-parts to train, how many sets and reps to do, or which exercises to choose. We take care of that so you can get in, get out, and enjoy the benefits of your fit lifestyle. Together, we’re keeping Louisville fit.